Restive launched in 2018 as a digital strategy consultancy, but COVID and the significant results we delivered for clients evolved the business to become a true digital project partner spanning strategy, implementation and operations.
The brand Restive had first launched no longer reflected the full-service digital consultancy it is today, so we embarked on a rebrand that supported our new position and our future expansion. Our people are what stands us apart from our competitors, so it was critical that the rebrand celebrated our deep expertise and communicated to clients our vast and impactful capabilities.
Our journey
In 2018 we launched with a simple yet powerful ethos: “bring together the brightest technologists to work on great projects.” Today that ethos remains, but it’s now matched by the outcomes we deliver for clients, helping them grow their digital capabilities, increase revenue and thrive.
In Restive’s early days, our primary focus was strategic consulting and we worked closely with businesses, helping them define their digital and e-commerce strategies. But as we delivered long-term strategies that accelerated our clients’ growth, they began turning to us for more than advice. They sought our expertise to execute these strategies effectively and we expanded our capabilities, evolving into a comprehensive project delivery partner, covering all aspects of tech consulting, from development to design and delivery.
COVID was our catalyst for rapid growth
During COVID clients needed support to digitise fast, and we helped some of Australia’s biggest brands do that. We spearheaded a project that drove a phenomenal $1.5 billion in digital sales for a leading supermarket chain and our expertise helped a market-leading gaming company introduce the Dynamic Allocation Tool, utilising data and machine learning to tailor promotions and enhance customer engagement, significantly boosting sales. The results of these projects led us to win more work, and while we were working with clients in new areas of tech, we didn’t have the time to define what these new offerings were and how new clients could access them easily.
This rebrand allowed us to redefine our purpose, identify the critical services we wanted to offer and be known for in the market, and how we could communicate these new capabilities to the world. We realised some clients saw us only as recruiters, limiting their view of our comprehensive offerings, while others only saw us as offering digital strategy rather than a full-service delivery partner.
We settled on five core capabilities:
Our tech ecosystem and unique delivery model for clients
Our consulting ecosystem consists of more than 400 experts across Melbourne, Sydney, Brisbane, Perth and Malaysia who are leaders in their field and we have developed a unique delivery model, enabling us to be driven by efficient, deeply knowledgeable and nimble teams. We needed our rebrand to communicate the expertise of our consultants and position Restive to be recognised as a thought leader and change maker in tech.
We undertook a thorough exploration of our target audience to determine the best way to ignite their interest in our offering and this critical phase also involved us updating our vision, mission and values.
At Restive we are growth enablers
We came to this: we are growth enablers. Restive’s work with enterprises to transform their technological challenges into opportunities for growth is why we are winning work and where we will continue to win clients in the future. Our implementation of a new web banking platform for a major payment platform coincided with a 101% increase in loan applications, resulting in loan originations rising from $36.2 to $72.7 million in FY23. Web banking is now the main channel for loan applications and processing. Additionally, new customer applications have risen 16% since we launched their mobile payment terminal.
Our long-time partnership with a leading electronics retailer has supported their online sales growth of 59.4% year-on-year between 2020 and 2022. Together we’ve launched an innovative assisted sales device, further augmenting their offerings and in-store customer experience.
Our focus on our clients growth has delivered our growth too, with 240 client projects delivered since we launched and we have doubled the number of clients we support in the past three years.
“A simple, overarching message that Restive is an ‘ecosystem of diverse tech experts’ formed as a guiding conceptual idea to build out the brand language. Notions of responsiveness, reliability, community and connection all intertwine in a visual language that speaks to these values, while giving the brand a unique personality and freedom to flex.
At the core of all this was the brand mark, which needed to encapsulate the essence of these messages. A simple, structured geometric moniker was formed to symbolise the interconnected ecosystem of tech experts, along with the reliability of the company as a whole. The result is a clean, modern and human-centric brand that’s identifiably Restive.”
Light Creative
This is just the beginning
After meticulously crafting our new brand identity, we took the plunge and launched it. The response? An immediate surge in client engagement and pipeline growth. Clients embraced our obvious shift to end-to-end projects and solution delivery, appreciating it over the traditional model of individual consultants.
Even more gratifying is the renewed enthusiasm and commitment within our team. Engaging them throughout the rebranding process through workshops, making the Restive brand personal to all our people has been critical to its early success. Now our team feels empowered to represent Restive and drive mutual growth, both personally and professionally.
We’re ready to write the next lines of our story, armed with a brand that truly embodies who we are, what we stand for and how we deliver for our clients. We look forward to partnering with you on this journey.
To learn more about our purpose and capabilities, connect with us today.
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