Improve customer understanding with advanced insights
Offering quantitative research consulting, qualitative research consulting or both, we aim to provide deeper insights on your customer segments. Utilising various techniques and strategies, we can help you identify the highest-value opportunities, thereby enhancing your decision-making processes.
What we do
Interviews and focus groups
We conduct in-depth interviews and focus groups to gather nuanced customer insights, driving better understanding and strategic decisions.
Surveys
Our tailored surveys collect critical data, enabling you to quantify customer preferences and behaviours accurately.
Card sorting and IA testing
We utilise card sorting and IA testing to optimise your information architecture, ensuring intuitive navigation and user experience.
Usability testing
We perform rigorous usability testing to validate ideas as well as identify and resolve issues, enhancing the overall user experience.
Multivariate and A/B testing
Our multivariate and A/B testing services refine your strategies by comparing different versions and determining the most effective solutions.
Personas and customer journey maps
We develop detailed personas and customer journey maps to visualise and enhance the customer experience, guiding strategic planning.
Unlocking customer insights for competitive advantage
Improving customer understanding is crucial for any business looking to stay competitive. Our customer research consulting combines both quantitative and qualitative techniques to offer a holistic view of your customer segments. Through structured interviews, focus groups, surveys, and usability testing, we gather comprehensive data. This data is then transformed into actionable insights using advanced data visualisations and detailed customer personas, enabling you to make informed decisions.
Understanding different customer segments is vital for a comprehensive view of your market. By creating accurate personas and journey maps, you can predict customer behaviour more effectively and tailor your strategies to meet their needs. Our expertise in customer segmentation consulting has empowered businesses to enhance their decision-making processes, leading to improved outcomes and sustained growth.
Some of our experts in Customer Research
Fabiano Nava
Lead UX/UI Designer
Florencia Mostaccio
Principal Experience Designer
Flexible tech consulting models to suit the way you work.
- Technology and digital strategy
- Specialist principal consultants
- Digital transformation
Advisory
- Specialised high-performance teams
- Seamless delivery and outcomes
- Flexible commercials – Fixed-price, outcome-based, milestones
End-to-end delivery
- Co-sourced specialist teams
- Enhancing existing capabilities from within
- Modern Agile engineering and delivery practices